1. Intro

Juan Francisco currently manages his olive farm as well as a small herd of goats. In 2005 Juan Francisco began helping his father, but since 2014 has been the owner of the entire farm. They live together, and two generations collaborate in the work. JF has planned the future development of the farm, looking for the best opportunities to carry out his project.

2. Promoter Profile

Name Juan Francisco Martos
Age 32
Gender Male
Education High school, Vocational Education in Mechanics, New Business Courses for Young Farmers (Soil, Nutrition, Pruning, Administration, Marketing)
Marital status Single
Number of children 0

3. Farm Profile

Address Cambil (Sierra Mágina), Jaén.
Farm Area in ha 18 ha
Date since when the family owns the farm 2002
Nº of workers on the farm (Family members) 0 (Full time) 6 (Part time)
Nº of workers on the farm (Other than family members) 0 (Full time) 1 (Part time)

Farm description before succession

His father had a herd of goats and sold milk, cheese, and meat. He also had a smaller olive farm. In 2005 Juan Francisco stopped studying to help his father on the farm. He began to reduce the goat herd and increase the area of olive plantation through leases and land acquisitions. The farm was labour-intensive with zero mechanization. The commercialization of livestock production was by direct sale, while the sale of the oil was carried out through the local cooperative.


Although since 2005 the management of the farm has been joint, in order to allow for the application for start-up aid for young farmers, the succession process was completed in 2014 with the transfer of the land and direct payment assignments to JF. Livestock production is for self-consumption and for sale to neighbors. Since he is self-employed, he has purchased a tractor with a shovel and trailer. Thus, he has reduced the necessary manpower, and the increased efficiency has allowed greater margins and reduction of work times and harvesting. They have increased the surface with irrigation and have improved the already existing facilities. In marketing they work with several alternatives that allow better economic management. Despite the lack of good soil, the nutritional management of the farm has improved. They have adopted the use of new information technologies for business management and for gathering information. At present he has plans to increase the herd of goats and he is gathering information about adding chicken farming.

4. Succession Process

The decision to apply for start-up aid forced him to register as self-employed, so as not to duplicate management expenses and have better conditions as a young farmer. Given the advanced age of his father, J. Francisco proposed that he take on the management of the farm. His father accept and handed him over the business, in which he had already been working for over ten years. His father gave him the entire responsibility, although he continues helping him in some activities. His mother also helps with administrative tasks. He has a sister who has aggreed that J. Francisco should manage the family farm. The satisfaction of developing an activity and the results obtained make J. Francisco and his parents feel fulfilled.


Excess legal requirements, controls and sanctions do not ease the development of the activity, as they require constant advice.

To start the activity, there is dependence on aid, and delays in these limit the regular development of the activity.

A minimum farm size and financial solvency are necessary to be viable.

In succession, difficulties may arise with third parties. Landlords can make difficulties for successor tenants, forcing them to yield to maintain the predecessor contracts.

Main Training/Skills/Competences

Know-how to maintain good communication and involve the whole family in different roles regardless of who is the owner and who makes the decisions.

Be an entrepreneur, have a vision of the business towards the future, propose projects in the medium term.

Be positive, be flexible and have the capacity to seek opportunities, gather information and link it to seek alternatives and solutions.


"Do not start an activity by obligation or because of receiving subsidies. The most important thing is that you like the activity. Have patience to progress little by little. Grants should be used to develop your business and achieve your goals."


5. Considerations, skills/competences and queries/questions.